Hassle-free usability testing for your ecommerce site

Hassle-free usability testing for your ecommerce site

Hassle-free usability testing for your ecommerce site

Get your site tested with your target audience each month and find hidden opportunities to improve your shopping experience and conversion rate.

Advanced audience recruiting

Expert analysis & reporting

No subscription required

How It Works

How It Works

Step 1

Describe your ideal customer and any specific feedback you're interested in. You'll get a research plan that's personalized to your brand and goals.

Describe your ideal customer and any specific feedback you're interested in. You'll get a research plan that's personalized to your brand and goals.

Step 2

People who match your target audience will test your site, sharing their thoughts as they go. This ensures you get the most relevant feedback possible.

People who match your target audience will test your site, sharing their thoughts as they go. This ensures you get the most relevant feedback possible.

Step 3

A professional researcher carefully analyzes each session and delivers an actionable report with key insights and full recordings of the testing sessions.

Insights to improve your conversion rate.

Gain a fresh perspective on your site.

Expert screening

Each tester is screened to ensure they're relevant to your business, not someone else's. Want to hear from dog parents who live in Upstate New York or home gardeners trying to conserve water? Consider it done.

Brand feedback

See your brand from a new customer's point of view. Use their own words to refine your copy and generate marketing ideas. You may even pick up a few new fans who discover you through testing!

Advanced targeting

Get your site tested by people in a specific ZIP code, city, state, or country. At present you can request testers from the United States, Canada, United Kingdom, Austria, Germany, Australia, and South Africa.

Issue discovery

Repeated testing with small groups is the best way to discover usability issues. You get to see how your site works on a variety of screen sizes and devices, and you will actually hear what your visitors are thinking.

Plans & Pricing

Even a small increase in your conversion rate will make your money back for years to come.

Even a small increase in your conversion rate will make your money back for years to come.

Lite

Get a quick, one-time usability report. Like a tune-up for your site.

$299

one-time fee

You get:

3 testing sessions

Three testers will browse your site on their own time, just like a real customer would.

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Insights within 48 hours

Get results in days, not weeks.

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Desktop testing

Your site's experience on a desktop or laptop will get thoroughly tested.

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Full session recordings

Easily watch the full testing session to see the user experience first-hand.

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U.S. audience recruiting

Test your site with consumers from any city or state in the United States.

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Standard issue discovery

Testing with three people is enough to reveal up to 65% of usability issues.

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Expert analysis and reporting

Each session is analyzed by a customer researcher and compiled into an actionable report.

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Magic

Add a usability expert to your team and get recurring insights.

$399

/ per quarter

You get:

5 testing sessions / quarter

Five testers will browse your site on their own time, just like a real customer would. Tests recur every 3 months so that you always have fresh insights.

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Always have fresh insights

Always have up-to-date insights with new sessions completed four times a year. Just enough to keep a finger on your site's pulse while giving you time to make adjustments based on feedback.

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Desktop + mobile testing

Split your testing between visitors on mobile and desktop to get an accurate view of your site.

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Full session recordings

Easily watch the full testing session to see the user experience first-hand.

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Global audience recruiting

Test your site with consumers from the United States, Canada, the United Kingdom, Austria, Germany, Australia, and South Africa.

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Enhanced issue discovery

Testing with five people is enough to reveal up to 85% of usability issues.

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Expert analysis and reporting

Each session is analyzed by a senior customer researcher with 8+ years of experience. Get a detailed summary with professional recommendations.

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Pause or cancel at any time

Pause or cancel at any time

Pause or cancel at any time

Let Magic Window pay for itself

Studies show that usability improvements can increase transactions by 40%. Here's what just a 2% improvement might look like:

AVERAGE
Monthly Visitors

Average
Order Value

Increase in
Transactions

POTENTIAL

Revenue Increase*

15,000

$130

2%

+ $1,040 per month

50,000

$130

2%

+ $3,250 per month

150,000

$130

2%

+ $9,750 per month

AVERAGE
Monthly Visitors

Average
Order Value

Increase in
Transactions

POTENTIAL

Revenue Increase*

15,000

$130

2%

+$1,040/mo.

50,000

$130

2%

+$3,250/mo.

150,000

$130

2%

+$9,750/mo.

*Revenue examples assume a conversion rate increasing from 2.50% to 2.55% after usability improvements

FAQs

Still have questions? Check out some frequently asked questions below or email patrick@trymagicwindow.com to learn more.

Still have questions? Check out some frequently asked questions below or email patrick@trymagicwindow.com to learn more.

Who will you test my site with?

How do I get my results?

What type of ecommerce businesses do you support?

Meet your usability expert

Meet your usability expert

Hi, I'm Patrick Ward, the human behind Magic Window and your personal usability researcher.

I have 8+ years of experience with user research and have run hundreds of testing sessions working for companies like Buffer and GoDaddy.

During that time I've learned how to test customer experiences in a way that's actionable and insightful, but also quick and to-the-point.

Regularly testing your site is one of the most powerful ways to grow your business, and I look forward to working with you!

Ready to see your customer experience in a whole new light?

Build a brand people trust with real customer insights.

Build a brand people trust with real customer insights.

Still have questions? Email patrick@trymagicwindow.com to learn more.